Hi, I’m Manuel!
I can help you drive more customers and take your online business to the next level
I have contributed to or spoken at:
I am an SEO consultant, digital marketer and keynote speaker with more than 8 years of experience in online marketing. Now based in Dallas, TX, I specialize in driving organic traffic to companies operating in the most competitive of industries such as e-sport, iGaming and online gambling. Brands I have helped include PokerStars, 32red, Sky Vegas, BetStars, Full Tilt, and the PokerStars Live poker brands.
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Speaking about SEO
My Take on SEO? Start With The Customer
SEO in 2018 requires a consumer-first strategy that goes beyond building a technically compliant website with “great content”
Know Your Customers
Understand what your potential customers are searching for and the queries they use to find your site
Identify Their Search Intent
Be there for each Micro Moment of the purchase cycle in order to rank for the right searches
Deliver Amazing User Experience
Increase ranks, drive more traffic, and convert potential customers by providing a top-notch User Experience
Visitors who find precisely what they want converts better – it’s obvious but not always easy
Analyse. Learn. Improve.
Do more of what works well and vice versa
I know what it takes to rank in competitive niches
To break into SERPs with high value customers, your business need to be prepared to invest money, time and resource.
Think like a customer. Online casino players want new games and good bonus. Sports betting punters want reliable platforms and better odds. Bingo aficionados like a quick experience. Do you know what your custmers really want?
Cater for mobile and desktop. With more emphasis then ever being put on the mobile experience and a mobile-first Google, iGaming business technology need to cater for a player on the move – regardless of where they are in the purchase funnel
Design is crucial. You only have a few seconds to make a good impression on new visitors so make it count. Design need to go hand -in-hand with performance and user experience.
Answer the users intent. Every time! Ensure the copy and content is reviews and optimised for all the relevant queries potential customers might search for. bonus, RTP, new features, rewards – and make sure Google can see it!