Hi, I’m Manuel!

I can help you drive more customers and take your online business to the next level


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About me

I am an SEO consultant, digital marketer and keynote speaker with more than 8 years of experience in online marketing. Now based in Dallas, TX, I specialize in driving organic traffic to companies operating in the most competitive of industries such as e-sport, iGaming and online gambling. Brands I have helped include PokerStars, 32red, Sky Vegas, BetStars, Full Tilt, and the PokerStars Live poker brands.

Speaking about SEO


My Take on SEO? Start With The Customer

SEO in 2018 requires a consumer-first strategy that goes beyond building a technically compliant website with “great content”

  • Know Your Customers

    Understand what your potential customers are searching for and the queries they use to find your site

  • Identify Their Search Intent

    Be there for each Micro Moment of the purchase cycle in order to rank for the right searches

  • Deliver Amazing User Experience

    Increase ranks, drive more traffic, and convert potential customers by providing a top-notch User Experience

  • Convert!

    Visitors who find precisely what they want converts better – it’s obvious but not always easy

  • Analyse. Learn. Improve.

    Do more of what works well and vice versa

I know what it takes to rank in competitive niches

To break into SERPs with high value customers, your business need to be prepared to invest money, time and resource.

Think like a customer. Online casino players want new games and good bonus. Sports betting punters want reliable platforms and better odds. Bingo aficionados like a quick experience. Do you know what your custmers really want?  

Cater for mobile and desktop. With more emphasis then ever being put on the mobile experience and a mobile-first Google, iGaming business technology need to cater for a player on the move – regardless of where they are in the purchase funnel

Design is crucial. You only have a few seconds to make a good impression on new visitors so make it count. Design need to go hand -in-hand with performance and user experience.

Answer the users intent. Every time! Ensure the copy and content is reviews and optimised for all the relevant queries potential customers might search for. bonus, RTP, new features, rewards – and make sure Google can see it!

Let's talk!

Recent posts

Read my articles about SEO, how-to-guides, and general updates from the digital marketing industry. Get in touch for guest post opportunities.  To read all posts, head over to the blog.