Hi, I’m Manuel!

My job is helping companies grow their business through Organic Search


Get in touch

Why bother with SEO?

Search Engine Optimisation – when done right – is the most cost effective way of acquiring new customers online

My Story

My digital marketing journey started in 2009 when I decided to sell music lessons online. Once I had learned how to build a website and promote my business online, I soon realized the value of the free traffic I could get from Google. I was hooked on SEO!

A year later I was invited to join what is now part of Betway Group and in 2011 I joined digital agency Greenlight, where I lead an Outreach team and worked with clients such as 32red and Sky Vegas. In April 2013, I moved to Premier Farnell/Element14 to lead their global offsite programme.

In October 2014 I returned to the online gaming industry when I joined The Stars Group (owner of PokerStars, PokerStars Casino, BetStars & Full Tilt). Fast forward to 2017 and I now lead a team of inhouse SEOs as Senior SEO Manager.

Since 2010 I have helped companies drive traffic and conversion from SEO in the most challenging of industries and I am still hooked!


Book me as Keynote Speaker

Have me speak about SEO at your next conference

My Take on SEO? Start With The Customer

SEO in 2017 requires a consumer-first strategy that goes beyond building a technically compliant website with “great content”

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    Know Your Customers

    Understand what your potential customers are searching for and the queries they use to find your site

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    Identify Their Search Intent

    Be there for each Micro Moment of the purchase cycle in order to rank for the right searches

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    Deliver Amazing User Experience

    Increase ranks, drive more traffic, and convert potential customers by providing a top-notch User Experience

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    Visitors who find precisely what they want converts better – it’s obvious but not always easy

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    Analyse. Learn. Improve.

    Do more of what works well and vice versa

Fancy a chat?

Get in touch to speak about SEO and Content Marketing