Hi, I’m Manuel!

My job is helping companies grow their business through Organic Search

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About me

I am an SEO, digital marketer and keynote speaker with more than 8 years of experience in online marketing. I specialise in driving organic traffic to companies operating in the most competitive of industries and have vast experience in the in e-sport, iGaming and online gambling industries. Currently, I lead a team of SEOs at the The Stars Group – owner of PokerStars, PokerStars Casino, BetStars, Full Tilt, and the PokerStars Live poker brands. Read more >>

Speaking about SEO

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The blog

Read my articles about SEO, how-to-guides, and general updates from the digital marketing industry. Get in touch for guest post opportunities.  To read all posts, head over to the blog.

My Take on SEO? Start With The Customer

SEO in 2018 requires a consumer-first strategy that goes beyond building a technically compliant website with “great content”

  • Know Your Customers

    Understand what your potential customers are searching for and the queries they use to find your site

  • Identify Their Search Intent

    Be there for each Micro Moment of the purchase cycle in order to rank for the right searches

  • Deliver Amazing User Experience

    Increase ranks, drive more traffic, and convert potential customers by providing a top-notch User Experience

  • Convert!

    Visitors who find precisely what they want converts better – it’s obvious but not always easy

  • Analyse. Learn. Improve.

    Do more of what works well and vice versa

Fancy a chat?

Get in touch to speak about SEO and Content Marketing