Who am I?

I am a Swedish-born Digital Marketer with a decade of experience with SEO. Based in Dallas, TX.

I know all there is about iGaming SEO. The brands I have helped over the years are among the biggest i the industry: PokerStars, 32red, Sky Vegas and Full Tilt Poker, to name a few.

When I first came to London in 2009 I worked as a drummer, doing random gigs like playing in music videos and performing live. To make some cash on the side I decided to teach drums. There was only one problem: I didn’t know how to find students.

I decided to try and promote my drum lessons online but I didn’t have a website yet and couldn’t afford a web designer to build one fore me. I had to take matters in my own hands and learn how to build a website by myself.

To get started I had to learn the basics of web programming. The good thing about being Swedish is having access to free education, and Blekinge Institute of Technology offered an online distance course in frontend web development. I signed up to the course and during one semester I learned basic CSS, HTML, PHP and SQL. At the end of the semester I had built my first website and was ready to start booking in some students.

Now I had a different challenge: my website didn’t have any visitors.

I started Google:ing things like “How to get visitors to your website“, then “What is SEO“, followed by “A beginners guide to PPC“, and began researching what I needed to do to find new customers through Google.

There was already plenty of available content explaining SEO and PPC, and I soon understood what I had to do in order to rank my new site. Not long after, the website started to appear in the first page of Google’s search result for [drum lessons london] and similar terms. I spent ~£20 per week on PPC and got around 20 clients per week – job done!

As the first emails and phone calls from potential customers came in and my studio quickly got booked up, I started to feel like I was onto something big:

I realised that there was a world outside music that had a lot to offer: Internet Marketing

I also learned something even more valuable during this process which is that if you dedicate enough time and focus in learning something new, eventually, you will get it. I try to adapt that mindset still today when I want to acquire a new set of skills, like a programming language, or, my latest hobby: solving a Rubik’s cube.