Looking for a search engine optimization specialist in Big D?
Well, I know you do - why else would you be here?
The question you might be asking yourself is: HOW DO I CHOOSE THE RIGHT ONE?
While it's true that many companies and consultants know how to do SEO, finding the right SEO service provider for your business can be tricky: there are quite a few out there.
If you want more visitors from Google, you have come to the right place. With over 9 years of practical experience in the field of digital marketing, I can help you drive free traffic from Google and Bing.
Compared to all other digital channels, SEO is the most cost-efficient way to bring converting customers to your website. I have a proven track record of ranking highly for the most valuable keywords there are and I can do the same for you.
Ranking a website is only the first step in converting a visitor into a customer. I take a user-first approach to UX with the aim of making each visitor want to come back for more
There is no one-size-fits-all approach to SEO. In fact, ranking highly in Google requires a unique SEO strategy that is tailored to your business. I not only build a tailored strategy, I also work closely with your internal teams in order to implement it.
Content Marketing has as many definitions as websites engaging in it. My view on content is that it needs to lead to brand awareness, shares & links, and, ultimately a better performing website.
Real results that speak for themselves
I have a proven track record of achieving top ranking positions for a range of valuable keywords and search queries. Below are some examples:
Dominating competitive markets
The Nordic markets are notoriously difficult due to local web inventory and the competitive landscape. I ran a linkbuilding programme for just under 2 years and solidified 1st positions for a range or high volume poker terms.
Outranking well established businesses
I created busycitymum.com: a mummy blog that drives more than 4000 clicks per month from organic search. All the content was written by me and SEOs drive 95% of all converting traffic.
High rankings for your most valuable search terms
I have established myself as the most relevant provider of SEO services in the gambling industry. I can position you at the top for the terms that will drive the most traffic to your websites.
My approach to SEO in 2018
Step 1 - Understand your target CUSTOMERS
Before building a SEO strategy for your website we need to sit down and talk about you and your business.
Why? Because to get real valve from your traffic I need to know WHO your target customers they are and WHAT they search for in Google.
How do I know who my customers are and what they want? - you might ask.
To answer these you will need to start digging into your analytics and customer profile databases.
WHO are your customers?
Hopefully you already have target customer profiles but if you don't, the answer may lie in other paid digital campaigns, where detailed customer segmentation exists, such as Facebook. Here, you can get a good idea of the target audience and their remits.
WHAT do your customers search for?
Except looking the products that you sell, knowing what else they look for in Google requires some research. The aim is to find the keywords, topics, entities and ontologies related to your product offering.
Here is an example of searches someone looking for a plumber in Dallas might make:
Once I know the WHO and the WHAT I can build a matrix of search terms and topics to target with your SEO.
Now that you know who you want to target with your SEO, let's move on to step 2 - the content.
Step 2 - Create the content they are looking for
Based on what we find in step 1, we know start producing content.
This content should create brand awareness and drive both long-tail and short-tail traffic.
How do you create brand awareness? - is another great question.
Well, if you consistently provide users with what they want, they will remember your brand. Is that simple.
Look at this dashboard from Google Analytics:
Since April 2017 the traffic of this website went from 2,100 to 5,330 per month. That's an increase in traffic by 153% and I didn't spend a dollar on advertising.
This was achieved by writing content that visitors wanted to find and that Google wanted to RANK.
Step 3 - Help Google find your content
An important aspect of SEO is the technical optimization. This, in part, is what determines how easily Google can find and surface your content in its search results.
What is technical SEO? - I hear you ask.
Broadly speaking, technical SEO refers to optimization of back-end and front-end aspects of your domain that relate to how the search engine bots can crawl and index your content, as well as how content is surfaced to the end users.
It all starts with a technical SEO audit.
In this audit I will examine how Google sees your website, identify errors encountered in the process of crawling and indexing.
I also look at site speed, how mobile-friendly the website is, but most important, I make sure that the right content is shown to the right user. We want to avoid duplication and pages that are never found.
Look how at this screenshot from webpagetest.org. This is how my website performs after optimizing it for speed:
I identify erroneous pages. These are pages that either return a 4xx response - such as 404 (which is the technical name for pages that are not found), pages that have been redirected elsewhere (known as 301s), and 5xx-pages (those pages that return a HTTP error, caused by the server).
Other technical checks aim to identity scripts that may affect performance negatively, find content that can be marked up with structured data
Here is a deck from a presentation I gave, around the topic of structured data and schema.org:
in 2018, technical SEO is as important as it ever has been with Google putting more emphasis on well configured website that fits their idea of the web.
But fret not! I can help you with getting your technical SEO and get your online business optimized for Google.
Step 4 - Make users stay on your site
Google tries to figure out whether visitors like your website more than your competitors.
How do they do that? They do so by measuring user engagement metrics such as:
- Bounce rate (if they stay on your page or go back to Google)
- How long visitors stay on your website
- How many pages they visit during one session
According to a study by SEMrush, these metrics may influence how well you rank in Google.
In a nutshell, if users stay longer on your website, you tend to rank better in Google.
What does this mean for my SEO? - is the question that follows
It means that you need to keep both Google and your visitors happy at the same time.
This is what you will focus on to achieve that:
- ensure your pages load quickly
- cater for mobile users
- avoid too many ads
- use clear navigation
But most important: answer the query that looked for - and do it well.
I can help you with all that
Step 5 - Convert your visitor into customers
What makes visitors BUY from your website?
The answer is quite simple: the price, positive reviews, brand recognition and good delivery (fast and with a return policy) - can you tick all those boxes? Good! then you are ready to start converting your new customers from SEO.
(more on this soon - I am building this pages as we speak)