We all love using Google Data Studio but building a report can take some time. So, here is a list of 9 Data Studio dashboard templates to get you started.
How do I use the dashboards?
First, you need to have a Google account and be logged in.
Then, click on the dashboard image below that you want to use – this takes you to the actual dashboard within Data Studio.
Click the copy button:
You will then be prompted to create a new report where you selected your own data source
Note that these are templates that are meant to get you started building a new dashboard. The metrics displayed will have to be configured, using the connectors of your Data Studio account.
Using Data Studio Connectors
The below templates contain Google Data Studio’s free connectors, but there is also huge selection of premium connectors that allows you to connect to tools like Google My Business, SEMrush, MOZ, Instagram, and 30+ other marketing channels.
If you don’t use these connectors you’d have to build your own reports in Google Sheets first before pulling in the data into Data Studio, so if you want to get the most of Data Studio, make sure to sign up for the premium Supermetrics account.
Without further ado, here is a list of 9 Data Studio templates that rock!
#1. Facebook Ads Dashboard
This Facebook ad summary pulls together a wide range of data points into a few top line summaries so that you can get a snapshot of performance. The nine summary boxes you see are called scorecards and display a summary of the total during that time period. In this dashboard you’ll get Cost & Impressions, Clicks, and Actions.
What’s particularly useful in this dashboard is the CPC (cost per click) against the total amount spent. These are the types of numbers the owner of the P&L would want to look at.
Below that you’ll get a nice graph, produced by the above numbers but plotted on a line graph to see trending performance. Below that are top campaigns by return of advertising spend (ROAS) and finally a map showing where customers originated from. By Supermetrics.
#2. Paid Ads – Google, Facebook, Twitter & Bing
This dashboard is perfect if you want to see how all your paid channels perform, at a glance. What is neat about this dashboard is the ability to choose which platform to look (at the top right corner) and once you have selected which one(s) all values will change accordingly.
You can also change the date range, as in most of these dashboard, which allows to get a high-level summary of performance for any given time. Note that looking at only one digital channel doesn’t change the summary tables at the bottom of the dashboard.
The main benefit of using this dashboard – which is also created by supermetrics.com – is the summary score cards at the top as well as the trending charts.
#3. LinkedIn Ads Dashboard
LinkedIn dashboards in Google Data Studio don’t grow on trees, so this one is a gem.
The first section outlines your search analytics type of data: CTR, clicks and impressions. You also have your conversion rate calculated and present in scorecards. Also, adding the monetary value to the mix gives you your cost per click data.
At the bottom left there is an incredibly useful summary tables, showing top performing campaigns by return of advertising spend (ROAS). Finally, you have a pie-chart comparing numbers related to Text Ads or Sponsored Updates so as to give insights into performance of each, divided by clicks, money spent, and conversion
#4. Twitter Ads Dashboard
This data studio reporting dashboard is pretty much the same as the LinkedIn dashboard above, only using Twitter ads.
What’s important to bare in mind here is that, as these dashboard are templates, consider these a starting point in your efforts in creating your own customized reports. Once you have copied the template, you can start changing the layout, the data pulled in, as well as the way numbers are represented. Contact me should you need any help with working with these templates.
#5. Blog Content Performance
This one focuses on reporting on blog content performance specifically. What’s nice about this report is that you can see which author performs the best in terms of traffic. If you markup your author pages with schema markup you can get these same effect in Google Analytics whereby you can see details around which content drivers the most value. Here, in this dashboard, you get a good overview, however, which can help when building out your next content plan for future posts.
Another aspect of this report that I like is the referral sources table which gives you top third party sources by total amount of traffic. This is quite useful when analyzing what publishing platform gives the best blog content ROI.
#6. Website Performance Overview
This one needs a little styling but it has the necessary metrics to get a good overview of performance and traffic sources. The top level scorecards gives you the usual metrics but, in addition, include e-commerce summaries: sales, revenue, average order value and conversion rate.
I would personally use this type of summary to present financial KPIs alongside the entry pages report (bottom right) which highlights the pages that are the most important in regards to their monetary value.
#7. Organic Search
Another good-looking dashboard, this time by this guy. The focus here is organic search traffic and what is especially useful is the keyword report as well as the top performing pages.
One could look at this as an SEO traffic dashboard more than a digital marketing dashboard as all metrics relate to the content, keywords and performance metrics as applied to the traffic from organic search.
#8. Monthly Summary of Digital Data
Perhaps my favorite on this list is this rather comprehensive digital performance dashboard by LunaMetrics.
There is a lot of data insight to derive from this report. First, we have the usual scorecard summaries, displaying total values for the period. Second, we can see traffic against conversion and how these numbers are trending over time. Third, we get a snapshot of best sources of traffic and the most visited pages.
What’s good though, and what makes this report stand out, are all the filters on the right hand side that lets you sort by session duration, number of days since last session, and channel (all Google Analytics data). This information is incredibly important as the target audience of the report can choose which data they want to look into in more detail and, hopefully, get answers to the question about performance they might have.
Last, but certainly not least, is this beautiful Google store SEO dashboard by Geoff Kenyon.
At a glance it looks quite similar to the other ones on this list but here you can also find weekly session YoY, which is quite nice.
Embedding the report on a webpage
Once you have built your report, you can embed it in an iframe and get something like this:
In another article on Google Data Studio I wrote about how to embed a dashboard, which will help you with that.
That’s it folks!
If you didn’t find what you were looking for check out these 5 Google Data Studio Templates instead. Contact me if you want me to build you a bespoke Google Data Studio dashboard.
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