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SEO quiz: Test your structured data and schema.org knowledge
Here, I have put together 15 questions about structured and schema.org for you.
Once you have finished the quiz you will either confirm that you are the SEO wizard you thought you were – OR – you have learned something new.
In both cases: it’s all good.
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- Review
- Question 1 of 15
1. Question
Which of these definitions of Structured Data are accurate?
CorrectThese are all good description of structured data
IncorrectALL of these can be used to describe structured data
- Question 2 of 15
2. Question
What is schema.org?
CorrectYes, schema.org is vocabulary used to markup structured data in html documents.
Incorrectschema.org is vocabulary used to markup structured data.
Tip: read up on the difference between Microformats and Microdata, their definitions and implementation.
- Question 3 of 15
3. Question
Launched in June, 2011, schema.org was the result of a collaboration between which companies?
CorrectOn June 2 2011, Google, Microsoft and Yahoo introduced the schema.org initiative to the world. Yandex was the 4th search engine to join in November later that year.
IncorrectTrick question!
On June 2, 2011, Google, Microsoft and Yahoo introduced the schema.org initiative to the world. Yandex was the 4th search engine to join but not until November that year.
- Question 4 of 15
4. Question
What type of encoding format is used in this example?
- Question 5 of 15
5. Question
Which of these formats do Google recommend using for structured data?
CorrectGoogle recommends using JSON-LD. For one thing, it doesn’t disrupt the front end and is also, in my not so humble opinion, easier to use.
- Question 6 of 15
6. Question
True or False: schema.org markup is good for your SEO
CorrectYes, it is.
To what extent it contributes to higher rankings is up for debate, but adding a piece of code on a page that can lead to more comprehensive search results is certainly good search engine optimization.
IncorrectYes, it is.
One might argue that it does not lead to higher ranking. However, adding a piece of code on a page that can lead to more comprehensive search results is certainly good search engine optimization.
- Question 7 of 15
7. Question
What are “rich results”
- Question 8 of 15
8. Question
How do you guarantee rich results in Google?
CorrectUnfortunately, there is no guarantee for rich results. But, hey, let’s keep trying!
IncorrectUnfortunately, there is no guarantee for rich results.
- Question 9 of 15
9. Question
How many schema.org “Types” and “Properties” are seen here:
IncorrectFeatured (visually) in this result are:
3 Types: AggregateRating, Offer, Product
4 Properties: reviewCount, ratingValue, price, priceCurrency
There is more markup, as you can see here but not all of them are used by Google in this case. And some, like the review, are featured in the form of stars as well as numeric values.
Hint
Read each option carefully
- Question 10 of 15
10. Question
True or False: according to Google, structured data markup is needed to produce rich results
CorrectGoogle says they don’t need schema.org markup to produce rich results.
However, John Mueller did say:
Yeah, though afaik rare; If you really want them [rich results], I’d just use structured data – it’s cleaner.
— John ☆.o(≧▽≦)o.☆ (@JohnMu) October 31, 2017
IncorrectGoogle says they don’t need schema.org markup to produce rich results.
However, John Mueller did say:
Yeah, though afaik rare; If you really want them [rich results], I’d just use structured data – it’s cleaner.
— John ☆.o(≧▽≦)o.☆ (@JohnMu) October 31, 2017
- Question 11 of 15
11. Question
Which of these things should you do when marking up your content?
CorrectGoogle don’t like it when you:
- Mark up content that is not visible to readers
- Skip required properties
Google like when you
- Give them unique content (duh!)
- Follow their guidelines
- Use all the required properties
Read the guidelines here
Incorrect - Question 12 of 15
12. Question
Can you be penalized by Google for violating their structured data guidelines?
- Question 13 of 15
13. Question
If Google applies a manual action you have to submit a reconsideration request.
In that scenario, which of the below statements are true?
CorrectManual actions are always reviewed by people at Google. Luckily, only the section that has been marked as spammy is affected.
In regards to traffic, according to John Mueller:
“In practice, if the structure data team takes action on a site it will get affected only the rich snippets. So, the spammy structured data doesn’t affect the rankings of a site. The rest of your site is still normally shown in search”
However, if rich results drive more clicks, not having them MAY lead to less traffic.
IncorrectManual actions are always reviewed by people at Google. Luckily, only the section that has been marked as spammy is affected.
Regards traffic, according to John Mueller:
“In practice, if the structure data team takes action on a site it will get affected only the rich snippets. So, the spammy structured data doesn’t affect the rankings of a site. The rest of your site is still normally shown in search”
However, if rich results drive more clicks, not having them MAY lead to less traffic.
- Question 14 of 15
14. Question
According to the guidelines, which of these Product name markups are valid?
CorrectThe guidelines say:
“The name of the product must be
1) The name of the product itself, not the name of the manufacturing or selling company, and
2) A real product name, not a description. Examples of invalid product names: “Android Phones”, ” “Nexus Phones,” or “Top-Selling Nexus
Phones”.Example of a valid product name: “Nexus 5X”.”
IncorrectThe guidelines say:
“The name of the product must be
1) The name of the product itself, not the name of the manufacturing or selling company, and
2) A real product name, not a description. Examples of invalid product names: “Android Phones”, ” “Nexus Phones,” or “Top-Selling Nexus
Phones”.Example of a valid product name: “Nexus 5X”.”
- Question 15 of 15
15. Question
True or False: Schema markup is a necessary prerequisite for appearing in Google Voice search results